What an incredible industry we are privileged to be a part of, filled with innovation, creativity, and the endless emotion we are gifted every time we experience a new fragrance. With over 300 brands exhibiting at the biggest perfume expo in the world, to recap our experience at Esxence in one article is simply impossible. Here is a brief glimpse of what the last few days in the heart of Italy were like.
The fragrance business is booming, and we see more people enter the market every year. Brands are expanding their reach by listening to their consumers and creating perfumes that encapsulate a range of emotions and ideas, like the never-ending thirst for seduction, to clean musks that wear like a second skin, to botanical escapes, lush cocktails, and glorious leathers. The show was filled with installations, discussions, presentations, and everything in between, making the offering so wide that it's equally beautiful, overwhelming, and difficult to discern any specific trends, but we'll focus on the top few we found worth mentioning.
A few particular threads stood out to us and will be infiltrating our virtual shelves this season. One such direction is of the fresh ozonic air. This can be layered with leather to bring light and luminosity to the scent or used in conjunction with aquatic notes to create the fresh minerality of the river flowing aside the city; Etat Libre d'Orange, we are looking at you ;) It is refreshing to see and smell.