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CONTEMPORARY. GENDERLESS. BOLD.

MATIERE PREMIERE was born from an idea that takes shape around an exceptional natural ingredient with many olfactive facets and endless ways to tell the story. The only perfumer to produce Rose Centifolia on his farm, Aurélien Guichard founded MATIERE PREMIERE, not due to creative limitations in his work for some of the biggest fashion houses in the world but rather a desire to focus on the essential beauty of each ingredient. He strives to tell each story in a different tone, pace, intensity, and dosage, carefully sourcing each component from the specific region to fit the narrative imagined. Founding his farm allows the complete supervision of each raw element they produce and use in certain fragrances. UNESCO recognized the exceptional terroir as an Intangible Cultural Heritage of Humanity in 2018.

Every ingredient is complicated in its way, and you never quite master them fully. Even if today I would work on a specific theme in a certain way, in a few years, I may find a different creative approach to that same ingredient; there are hundreds of possibilities. That's why I love perfumery. "

- Aurélien Guichard.

RADICAL ROSE

Creative Approach
Work on the highest concentration in the world of Rose Centifolia Absolute. Exacerbate the bright, spicy facets of the Rose with Saffron and Pepper Berries Essence Jamaica. Highlight the dark, woody facets with Patchouli Essence Indonesia and Labdanum Absolute Andalusia.  

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CRYSTAL SAFFRON

Creative Approach
Habanolide Musk amplifies the contemporary, genderless character and aura of saffron. Ambroxan underlines its comfortable, almost addictive facet. Incense Oil Somalia both accentuates the vibrancy and projection of saffron, and brings texture to the fragrance.

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PARISIAN MUSC

Creative Approach
Around the Ambrette, reinforce the woody note with Cedar Oil Virgina. The musky facet is amplified by Ambrettolide Supreme. Ambroxan is used to bind wood to musks.

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