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The world of fragrance families is diverse and captivating, offering an olfactory experience for every preference and occasion. Whether you're drawn to the elegance of florals, the sensuality of opulent woods, the vibrancy of citrus, or the indulgence of gourmands, there's a fragrance family (or a sub-family) that resonates with your unique style and personality. So, embark on your fragrant journey, explore the myriad scents available, and play around with our exclusive MATCH IT tool created by world-renowned fragrance expert Michael Edwards.
Scent categories can be broadly classified into four main groups: Floral, Amber, Woody, and Fresh, each encompassing distinct subfamilies. These scent families possess unique characteristics, and people often have a natural inclination toward one particular scent family when selecting their fragrances.

Fresh fragrances are invigorating and often associated with cleanliness and youthfulness. These scents feature citrus notes like lemon, lime, and bergamot combined with green and aquatic elements. They're perfect for daily wear, especially in warm weather.
Examples: Acqua di Gio by Giorgio Armani, Dolce & Gabbana Light Blue, Chanel Chance Eau Fraîche, Maison Francis Kurkdjian Aqua Media Cologne forte.

Floral fragrances are the most common and widely adored fragrance family, an umbrella for sub-families of fruity florals, soft floral, and big opulent compositions. They capture the essence of blooming flowers, radiating elegance and femininity. Within this family, you'll find a vast array of floral notes, including rose, jasmine, lily of the valley, and lavender. Floral fragrances range from light and airy to rich and opulent.
Examples: Chanel No. 5, Nishane One Hundred Silent Ways, Viktor & Rolf Flowerbomb, Maison Crivelli Hibiscus Mahajad.

Woody Family fragrances are grounded and evoke a connection to nature. They typically feature notes like sandalwood, cedarwood, and vetiver, which bring an earthy and woody depth to the composition. Woody scents can vary from light and fresh to deep and smoky, making them suitable for all seasons.
Examples: Dior Homme, Jo Malone Wood Sage & Sea Salt, Maison Francis Kurkdjian Oud Satin Mood, Tom Ford Oud Wood.

Amber Family fragrances are known for their warmth, sensuality, and opulence. They often feature exotic spices, resins, and precious woods. These scents evoke a sense of mystery and are perfect for evening wear. Notes like vanilla, patchouli, and amber are commonly found in oriental fragrances.
Examples: Shalimar by Guerlain, Opium by Yves Saint Laurent, Tom Ford Black Orchid, Roja Amber Oud.


Gourmand fragrances are a treat for the senses and also the newest fragrance family featuring edible notes like vanilla, caramel, chocolate, toffee, almonds, bubblegum, and everything in that genre. These scents are reminiscent of delectable desserts and are both comforting and indulgent. Think about all the things you often want to eat or drink.
Examples: Thierry Mugler Angel, Prada Candy, Lancôme La Vie Est Belle, Montale Intense Cafe.

Olya Bar | Digital Strategy & Communications