Free Shipping on US Orders of $100

What is stealth wealth, and how does it tie into the latest obsession with #QuietLuxury? Most people think of wealth as a flashy lifestyle with expensive cars and big houses (Instagram, we are looking at you) But what if there was another way where you could have everything you want without having to show it off to everyone? True wealth, which doesn’t require validation, a number of views and hearts on the feed…

Today the buzzy word we keep hearing is a quiet luxury, crowned as the new-age minimalism, with a more significant focus on investment pieces and thoughtful shopping habits. The big question is, is it genuinely new, or has it been here all along, and how does it apply to the world of perfume?

Similar to the fashion world, there are flashy textures with striking designs, and then there is an undeniable allure of good fabric and the matter of impeccable tailoring, hugging the body in all the right places, such as the work of Celine, MaxMara, Hermes and Brunello Cucinelli among a few. Perfumes follow a similar route; while some brands focus on beastly projection and attention-grabbing packaging, others are about understated luxury, anchoring their identity in true craftsmanship and the most exquisite ingredients. These perfumes unravel slowly, enveloping the wearer with all its beauty on its own terms and revealing all its true colors in due time. We will say with confidence this approach has been here for decades, yet there is no right or wrong; just a matter of personal tastes and preferences.

Iris Ebene
Atelier Materi

Santal Volcanique
Maison Crivelli

Maison Francis Kurkdjian

La Mar
House of Bō

Call it slow luxury. Call it quiet luxury or stealth wealth. One statement still holds - less is often more, and these perfumes are the absolute proof of that.

Olya Bar |  Social & Content Manager