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Violets, with their spectrum of colors from deep purples to soft yellows, are more than just visual marvels; they're a cornerstone of perfumery. Their delicate fragrance, akin to the romantic, powdery scent of iris, is powered by ionones. These aromatic compounds range from sweet, candy-like to woody floral tones, playing a pivotal role in linking the heart and base notes in fragrances. Before the discovery of ionones in 1893, the coveted violet aroma came from the expensive oil of Parma violet, also used to flavor candies.
 
Violet leaf absolute, with its fresh, green notes reminiscent of cucumber and cut grass, remains a perfumery staple. This enchanting flower gained its fame in 18th-century France, championed by Empress Josephine for its heart-shaped leaves and distinctive fragrance, marking it a symbol of sophistication. Still, today, it shows up beautifully in various compositions, both feminine and unisex blends.
 
HERE IS OUR VIOLET-CENTRIC PERFUME EDIT:
 
D.S.& DURGA
Inspired by the soft weightless water steaming upwards, forever fresh and luminous. Crafted with violet, red mandarin, green cedar, and blue almond flower.
ROJA PARFUMS
A bouquet of lily of the valley, rose, and jasmine, delicately balanced with vanilla and enriched by a unique orris Sur Cèdre twist, all harmonized by the exquisite essence of violet leaves.
A scent reminiscent of lingering summers, invigorating and vivacious, it leaves an alluring air of freshness around any lucky enough to wear it.
VILHELM PARFUMERIE
Arching above the entrance of formidable brownstones or flourishing in secret backyard oases, here are the flowers of Harlem.
D.S.& DURGA
Inspired by the soft weightless water steaming upwards, forever fresh and luminous. Crafted with violet, red mandarin, green cedar, and blue almond flower.
ROJA PARFUMS
A bouquet of lily of the valley, rose, and jasmine, delicately balanced with vanilla and enriched by a unique orris Sur Cèdre twist, all harmonized by the exquisite essence of violet leaves.
CREED
A scent reminiscent of lingering summers, invigorating and vivacious, it leaves an alluring air of freshness around any lucky enough to wear it.
VILHELM PARFUMERIE
Arching above the entrance of formidable brownstones or flourishing in secret backyard oases, here are the flowers of Harlem.

Olya Bar |  Digital Strategy & Communications