It seems as if the world suddenly became obsessed with this savory ingredient which according to Moya Matcha, was discovered in China during the 12th century by a Japanese Buddhist Monk, Myoan Eisa. Eisa brought the matcha tea to Japan when he realized it positively affected his mediation sessions by creating a feeling of calm alertness.
Fast forward to today and the drink became a cult favorite among Gen Z and Millenials, popping up in every coffee shop and cafe across the world. We are here to talk about how it slowly made its way into our perfume bottles, adding a touch of savory addiction, spiciness and luminosity based on the notes it is paired with.
MATCHA SOFT SERVE
D’ANNAM
A hyper-realistic matcha note, as if freshly whisked, unfolds into the crisp, slightly toasted aroma of a waffle cone before melting into a creamy vanilla base—perfectly balanced between savory and sweet.
MILK & MATCHA
OBVIOUS PARFUMS
Crafted around the matcha accord, this fragrance draws its inspiration from the matcha latte. Inspired by the ritual of savouring a matcha tea with milk, Maebh McCurtin, the perfumer behind this creation, captured its soft and creamy notes.
AQUA MEDIA COLOGNE FORTE
MAISON FRANCIS KURKDJIAN
Evoking both water and light, green is the middle color of the rainbow prism and reflects balance in motion. It is embodied in the vibrant freshness of Aqua Media Cologne forte, featuring bergamot from Calabria, verbena, sweet fennel and a matcha tea-woody musk accord.
BLUE MATCHA
MONTALE PARFUMS
We know matcha for its vibrant green hue, made from finely ground green tea. But, there’s also blue matcha, a 100% natural powder made from the dried, ground petals of the butterfly pea flower (Clitoria Ternatea), using a process similar to traditional matcha.
Olya Bar | Head of Digital Strategy & Communications
