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Where Fashion Meets Perfume
 
Amidst the whirlwind of fashion month across New York, London, Milan, and Paris, the runway shows have transcended their traditional trade show roots, blossoming into vibrant pop-cultural events. The venues have become a canvas of creativity, with runways popping up in unexpected and eclectic locations.
 
For even the most devoted fashion enthusiasts, keeping up with the diverse array of shows can be quite a challenge. We've seen a surge of gold, notably at Ralph Lauren, a play between deconstruction and precise tailoring at Maison Margiela, and fabrics that flowed like gauzy dreams of sillage at Saint Laurent, paying tribute to the Saharienne jacket. There's a noticeable tug-of-war between subtle luxury and designers venturing into a bold departure from conventional stealth wealth.
 
In the midst of this fashion frenzy, Glenn Martens commanded attention with a standing-room-only show for Y/Project, appealing to Gen Z sensibilities with a denim collection featuring unconventional shapes and vibrant, eye-catching colors. Sabato De Sarno's Gucci debut honed in on clean cuts and proportions, echoing a '60s-meets-'90s vibe reminiscent of the Tom Ford era. Cherry red, a luscious and striking hue, made a ubiquitous appearance, gracing the runways and even inspiring some of the latest fragrances.
 
Beneath the surface glitz and glamor lies a captivating struggle: a delicate balance between unbridled creativity and the commercial realities of the fashion industry. We've handpicked looks that truly resonated and paired them with scents that beautifully enhanced their essence.


Maison Margiela
BDK PARFUMS GRIS CHARNEL

Victoria Beckham
MANCERA PARFUMS TONKA COLA

Hermès
CASAMORATI ITALICA


Saint Laurent
VILHELM PARFUMERIE FACES OF FRANCIS

Gucci
MATIERE PREMIERE CRYSTAL SAFFRON
 

Y/Project
D.S. & DURGA I DON'T KNOW WHAT

Olya Bar | Digital Strategy & Communications