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Are you tired of your fragrance disappearing faster than your willpower at an all-you-can-eat buffet? Well, fear not, because we are here to unleash the fragrance hackery that'll keep your aura smelling like a million bucks from sunrise to sunset.

That's right, we're spilling the tea on how to make your scent linger like a rumor at a royal gala.


  • PRIME & PRIMP:
    Just like a canvas needs a coat of gesso before the masterstroke, your skin deserves some pre-game pampering. Moisturize, moisturize, moisturize! An emollient-rich base not only hydrates your skin but also helps your fragrance cling to it like your ex to your social media.

SEAL THE DEAL WITH VASELINE:
A little trick from the wise and sassy: lightly dab some petroleum jelly on your pulse points before applying your fragrance. This slick move locks in the scent and keeps it going strong.

  • LAYER LIKE A PRO:
    So, you've got your fragrance – now what? Don't just dump it all over yourself like confetti at a New Year's bash. Layering is the key to fragrance longevity. Start with a matching scented body wash or lotion, then apply your fragrance. This 1-2 punch will have your scent scoffing at the ticking clock.

  • PULSE POINTS ARE PRIME REAL ESTATE:
    You've heard it before, but let's reiterate – pulse points are where the party's at. Behind your ears, on your wrists, inside your elbows – these warm spots emit heat, which helps your fragrance evaporate and create a scented cloud of fabulousness.


SPRITZ & SPLIT:
Repeat after us: less is more. You're not marinating a steak; you're spritzing yourself with luxury. A few well-placed sprays are all you need. And, please, don't commit the cardinal sin of rubbing your wrists together – you're not trying to start a fire; you're igniting a fragrant symphony.

LOCK IT IN:
Setting spray isn't just for makeup; it's a fragrance's BFF too. Mist a bit of unscented setting spray into the air and strut through the cloud.

CLOTHES ARE YOUR WINGMAN:
Your skin isn't the only canvas in town. Spritz a bit on your clothing (from a safe distance, of course) for a scent that lingers like a red carpet after-party.

DRESS FOR SUCCESS:
Did you know certain fabrics hold onto fragrance better than others? Opt for natural fibers like cotton, silk or cashmere later this year, to give your scent staying power that even a bulldozer couldn't shake.

REAPPLY WITH FLAIR:
So, the day's wearing on, and your fragrance is starting to moonwalk into the sunset. Fear not – carry a travel-sized version in your purse for touch-ups that'll leave you smelling like the CEO of Scent City.

There you have it, fragrance connoisseurs! So go ahead, leave a fragrant trail that'll have heads turning, noses sniffing, and compliments flowing.


Olya Bar | Digital Strategy & Communications