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Perfume shopping is like embarking on a scented adventure, exploring a world of fragrances, and finding the one that perfectly encapsulates your essence. However, amidst the excitement, there are some myths that might be leading you down the wrong fragrance trail. Let's debunk these myths with some real facts and make your perfume testing experience a delightfully fragrant journey!

    • MYTH: Spray and Stray - The Perfume Mist.

      Picture this: a graceful twirl as you walk through a mist of perfume, and voila, you're ready to conquer the world with your scent, right? Not quite!

      FACT: Dare to Bare - Direct Application is Key!
      • The best way to test a perfume is by wearing it, not air-walking through it! Apply the fragrance directly on your skin, on pulse points like wrists, behind your ears, or the inner elbow. Your unique body chemistry interacts with the scent, giving you a true whiff of how it will embrace your personality.
  • MYTH: Rub-a-Dub to Wake it Up!
    • You've probably seen people briskly rubbing their wrists together post-application, assuming it will wake up the scent molecules and make them work their magic faster.

    FACT: No Rubbing Allowed - Let it Unfold.
    • Be gentle with your perfume; rubbing your wrists can break down the fragrance and alter its true scent. Allow the scent to settle and unfold naturally on your skin to experience the true essence and evolving notes.
    • MYTH: The More, The Merrier - Test 'Em All at Once!

      • It's tempting to spray a plethora of perfumes on different areas, thinking you'll be able to pick a favorite right away, but it's a fragrant battlefield!

      • FACT: One at a Time, Darling!

        Testing one perfume at a time is like savoring a fine wine - you want to appreciate each note and nuance. Give each perfume the spotlight it deserves; let it waltz with your senses before moving on to the next contender.


    MYTH: A Whiff of Coffee Beans Will Reset the Scene!

    You may have heard (department stores, we are looking at you) that a quick sniff of coffee beans between scents is the magical reset button for your nose, much like hitting refresh on a webpage.

    FACT: Nope. We are Sorry to be the Bearers of Bad News here.
    Coffee beans won't reset your sense of smell. You're better off popping out for a bit of fresh air, taking a sip of water, or sniffing your own unscented sleeve (or skin)


    MYTH: The Bolder, The Better- The Scented Superman!
    Stronger fragrance equals a better perfume, right? The bolder, the better!

    FACT: It's All About Chemistry, Not Strength!
    A perfume's quality isn't solely determined by its strength. The true test is finding a fragrance that resonates with you, regardless of its intensity. It's like finding the perfect dance partner - it's all about the chemistry!

So, dear fragrance explorer, embrace the perfume journey with a dash of curiosity and a sprinkle of wisdom. Your perfect scent is out there, waiting to enchant your senses. Happy perfume hunting!

Olya Bar | Digital Strategy & Communications