WHERE TO GO & WHAT SCENTS TO PACK

With the Summer Olympics on the horizon, Europe is abuzz with excitement. Luxury brand pop-ups, chic beach clubs, and trendy new stores are sprouting up from St. Tropez to Mykonos. For an exclusive look and to map out your shopping route at the hottest pop-up locations from Chanel, Gucci, Louis Vuitton, and Cult Gaia, head over to Vogue. The hype is real—it’s time for EuroSummer.

So, snag those plane tickets, pack your linens and straw bags, and dive into our curated guide to find the perfect scent for your summer '24 getaway!

ROJA PARFUMS
ISOLA SOL

Location: St. Tropez, France

Saint-Tropez's charming streets and stunning vistas are best complemented by a solar floral fragrance.

SHOP ISOLA SOL

LIIS
ETHEREAL WAVE

Location: Mykonos, Greece

White sand beaches, crystal blue waters, and indigo-hued architecture perfectly complement the tea-centric and refreshing Ethereal Wave.

SHOP ETHEREAL WAVE

XERJOFF
ERBA GOLD

Location: Capri, Italy

The Amalfi Coast has been a coveted destination for decades—so grab that Italian-born Erba Pura for a mouthwatering scent trail of apples, melons, and oranges!

SHOP ERBA GOLD

AKRO FRAGRANCES
SMILE

Location: Majorca, Spain

One reason to smile: you're on vacation; another: this juicy and uplifting fruity musk!

SHOP SMILE

EAUSO VERT
PURPLE NOON

Location: Ibiza, Spain

This place's reputation speaks for itself, so instead of talking about how hot this destination is, spritz on some Purple Noon and catch that plane.

SHOP PURPLE NOON

FUGAZZI FRAGRANCES
ORANGE CRUSH

Location: Lisbon, Portugal

We are crushing hard on Lisbon, one of Europe's beachside destinations already attracting early interest from Americans this summer.

SHOP ORANGE CRUSH