Everything you need for a scented wardrobe overhaul
Everything you need for a scented wardrobe overhaul
Everything you need for a scented wardrobe overhaul
Every year, we cross the Atlantic to attend Milan’s premier perfume show, Exsence. This year marked its 15th anniversary and was dedicated to the theme "Masters of Dreams." After all, fragrances make us dream and fill our lives with so much joy that it’s no wonder the fragrance industry has been growing rapidly, welcoming many new enthusiasts into its olfactory world. Our job is to explore fresh releases, upcoming secret formulas, and rub elbows with industry insiders discussing the latest trends and obsessions. After smelling countless perfumes and testing them all, here’s your sneak peek at what Spring 2025 will smell like—what’s hot, what’s trending, and what you’re sure to obsess over.
Every year, we cross the Atlantic to attend Milan’s premier perfume show, Exsence. This year marked its 15th anniversary and was dedicated to the theme "Masters of Dreams." After all, fragrances make us dream and fill our lives with so much joy that it’s no wonder the fragrance industry has been growing rapidly, welcoming many new enthusiasts into its olfactory world. Our job is to explore fresh releases, upcoming secret formulas, and rub elbows with industry insiders discussing the latest trends and obsessions. After smelling countless perfumes and testing them all, here’s your sneak peek at what Spring 2025 will smell like—what’s hot, what’s trending, and what you’re sure to obsess over.
Every year, we cross the Atlantic to attend Milan’s premier perfume show, Exsence. This year marked its 15th anniversary and was dedicated to the theme "Masters of Dreams." After all, fragrances make us dream and fill our lives with so much joy that it’s no wonder the fragrance industry has been growing rapidly, welcoming many new enthusiasts into its olfactory world. Our job is to explore fresh releases, upcoming secret formulas, and rub elbows with industry insiders discussing the latest trends and obsessions. After smelling countless perfumes and testing them all, here’s your sneak peek at what Spring 2025 will smell like—what’s hot, what’s trending, and what you’re sure to obsess over.
FRUITS ARE TAKING OVER
FRUITS ARE TAKING OVER
FRUITS ARE TAKING OVER
We sniffed our way through an abundance of mouthwatering fruity scents, and let’s just say, it was hard not to drool. Peaches are everywhere and they are oozing with fragrant ripeness. Banana has officially made its debut, appearing in every form—ripe and caramelized to green and fresh. Mango is still holding its sweet spot. Strawberries are still holding strong, and we’ve got two new releases dropping in April which will be absolutely delicious. Trust us, you won’t be able to resist.
FLORALS ARE STILL GLORIOUS
FLORALS ARE STILL GLORIOUS
FLORALS ARE STILL GLORIOUS
We agree—florals might not break new ground, whether in spring or any other season, but they always captivate with their elegant scents and endless charm. From orange blossoms to jasmine and plumeria, these notes have so much to offer. The undeniable queen of the show however was Tuberose, reigning supreme across multiple brands. While it can be sultry, it's also playful and versatile. Get ready to embrace this stunning floral, often hailed as one of the most intoxicating in the world.
GOURMANDS: THEY'RE NOT BACKING DOWN
GOURMANDS: THEY'RE NOT BACKING DOWN
GOURMANDS: THEY'RE NOT BACKING DOWN
There’s no denying it—gourmands are here to stay, and the category shows no signs of slowing down. From rich coffee, macaroons, marshmallows and decadent chocolate to tiramisu and beyond, we’ve smelled it all. Matcha flavor is quite dominant at the moment and we are happy it's made its way from our cups into our perfume bottles. Some gourmand compositions are getting savory, some are getting milky, others fruity, but don’t worry—your sweet fix will keep coming throughout the year.
COCKTAIL CULTURE IS ON THE RISE
COCKTAIL CULTURE IS ON THE RISE
COCKTAIL CULTURE IS ON THE RISE
Boozy scents have been around for a while, but this year they're taking it up a notch. From zesty citrus-infused spritzes perfect for cooling off in the summer heat to bold, darker liquors packing some serious olfactory punch. You will be seeing more rum, fruit liqueurs, and champagne popping up in your perfumes.
Chimilka
Vilhelm
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Valaya Exclusif
Parfums De Marly
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Vanilla Haze
Fugazzi
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Louis XV
Xerjoff
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Chimilka
Vilhelm
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Valaya Exclusif
Parfums De Marly
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Vanilla Haze
Fugazzi
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Louis XV
Xerjoff
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Olya Bar | Digital Strategy & Communications
Olya Bar | Digital Strategy & Communications
