For newcomers embarking on their fragrance journey, Esxence is the leading international showcase and event dedicated to the art of perfumery, held annually in the dynamic city of Milan, Italy. Each year, our team ventures out to discover the finest emerging brands, trends, and industry insights, ensuring our portfolio remains as vibrant and appealing as ever.

 

The 14th edition of Esxence in 2024 has surpassed all expectations, setting a new benchmark in the perfumery trade show landscape. With a staggering attendance of 12,000 global aficionados and 360 participating brands, this edition was an indicator of the industry's burgeoning allure, growth, and dynamism.

 

This year's theme, 'Metamorphosis,' beautifully encapsulated the essence of artistic perfumery. This ever-evolving craft marries the familiar with the novel, turning ordinary ingredients into extraordinary olfactory experiences and the dynamic change rapidly happening in the world of fragrance. The exhibition space and design, vast and unrestricted, mirrored this theme, offering a canvas for brands to showcase their creativity unbounded and for attendees to explore the aromatic innovations at their own pace.

For newcomers embarking on their fragrance journey, Esxence is the leading international showcase and event dedicated to the art of perfumery, held annually in the dynamic city of Milan, Italy. Each year, our team ventures out to discover the finest emerging brands, trends, and industry insights, ensuring our portfolio remains as vibrant and appealing as ever.

 

The 14th edition of Esxence in 2024 has surpassed all expectations, setting a new benchmark in the perfumery trade show landscape. With a staggering attendance of 12,000 global aficionados and 360 participating brands, this edition was an indicator of the industry's burgeoning allure, growth, and dynamism.

 

This year's theme, 'Metamorphosis,' beautifully encapsulated the essence of artistic perfumery. This ever-evolving craft marries the familiar with the novel, turning ordinary ingredients into extraordinary olfactory experiences and the dynamic change rapidly happening in the world of fragrance. The exhibition space and design, vast and unrestricted, mirrored this theme, offering a canvas for brands to showcase their creativity unbounded and for attendees to explore the aromatic innovations at their own pace.

 

Among the myriad micro-trends, one of the main trends is the enthusiasm for culinary-inspired fragrances, which stood out the most. From the ubiquitous cherry accords to the innovative savory, spicy, sweet, and even salty gourmands, this direction speaks to a global appetite for olfactory indulgence that mirrors our culinary curiosities. Moreover, the resurgence of botanical and vegetal essences heralds a return to nature, while the reinvention of the classic eau de cologne demonstrates the industry's relentless pursuit of innovation.

 

Yet, it was the opulent florals that dominated the scene, from the most beautiful floral installations across all booths to the juices in the bottles. They heralded the sweet promise of spring with a range of scents, from the light, youthful orange blossoms and breezy to the deep and, intoxicating and ultra-addictive tuberoses, gardenias, and more.

 

It was an absolute pleasure to meet some new brands and creators, have heartwarming conversations with old friends, master perfumers and leading voices in the fragrance industry, and get fantastic feedback from all we contribute to the world of fragrance. As pioneers in fragrance storytelling and marketing, we are excited to curate and introduce the standout brands from Esxence 2024 to our digital shelves and narrate their stories to t everyone eager to learn, smell, and explore. Stay tuned as we expand our collection and explore the boundless possibilities of perfumery. The journey of scent discovery is endless, and we are here to lead the way.