The story began with a pair of gloves. That’s right, you heard it correct, the scented journey of the most famous perfume house in the world tracing back to the 1700s began with a pair of leather gloves.
King George III was out hunting with his hounds as he rested his chin on his gloved hand to inhale the glove’s fine aroma, the pair of scented gloves was delivered to King George III by a new London tailoring company. Shortly after King George III commissioned the tailoring company to create its first fragrance, inspired by none other but the scented gloves themselves: Royal English Leather in 1781. The London tailoring company was known as The House of Creed, originally founded in 1760 by James Creed, a bespoke tailor, supplying clothing and leather goods to the English Court.
James Creed was appointed as an official perfume supplier to the Royal Household by Queen Victoria- George III’s granddaughter. In the following years, The House of Creed went on to become the go-to perfume house by Napoleon and his Empress, Eugenie, the stylish leader of European fashion at the time, The House of Creed went on becoming one of the favorite perfume houses for many royal and aristocratic families in the following years, solidifying its reputation as one of the best perfume houses in the world.
Over the centuries, The Creed family has produced over 200 perfumes all-testifying to a unique creative spirit that has passed, together with a keen inherited nose and impeccable style, from father to son through seven generations. Today The House of Creed is the only fragrance house still using a 4000-year-old infusion technique to capture the highest quality concentration of natural essential oils in all artisanal fragrances.
We are thrilled to add The House of Creed to our ever-growing fleet of niche brands and cannot wait to take you with us on the ongoing olfactory journey through history and time, artisanal craft, and some of the best perfumes the world has to offer.