Tobali
THE BRAND
We selected fragrance as our means to represent “hidden beauty”. This is because, from among the five senses, the sense of smell is the one closest to the inner-self. Furthermore, Japan has had a culture of enjoying fragrance as art for more than 1100 years, with the Imperial family and nobles having thrown their fortunes into competing for the ultimate fragrance. Each perfume has been given two opposing faces expressed through fragrance in order to represent “hidden beauty”, such as “Sed “Seductiveness & Intellect”, “Strength & Affection” and “Elegance & Insanity”.
We selected fragrance as our means to represent “hidden beauty”. This is because, from among the five senses, the sense of smell is the one closest to the inner-self. Furthermore, Japan has had a culture of enjoying fragrance as art for more than 1100 years, with the Imperial family and nobles having thrown their fortunes into competing for the ultimate fragrance. Each perfume has been given two opposing faces expressed through fragrance in order to represent “hidden beauty”, such as “Sed “Seductiveness & Intellect”, “Strength & Affection” and “Elegance & Insanity”.
