Memo Paris
THE BRAND
Seeing fragrance as a means of taking a magical journey, extended beyond its end and constantly retravelled. Imagining the bottle as a destination appealed to them (the creators). Fragrance has the same rite-of-passage dimension as travel, serving as a threshold between the known and the unknown. Smelling, breathing in a scent, is accepting to leave a safety zone in search of new sensations, and tying them to one’s personal experience. Fragrance kindles an excitement similar to that of a journey, a departure. It is about openness and abandonment.
Seeing fragrance as a means of taking a magical journey, extended beyond its end and constantly retravelled. Imagining the bottle as a destination appealed to them (the creators). Fragrance has the same rite-of-passage dimension as travel, serving as a threshold between the known and the unknown. Smelling, breathing in a scent, is accepting to leave a safety zone in search of new sensations, and tying them to one’s personal experience. Fragrance kindles an excitement similar to that of a journey, a departure. It is about openness and abandonment.
