100% natural eau de parfum The ultimate intersection of art, ethics and natural science... Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal - to create the world’s best natural perfume. With Sao Paulo based Master Perfume Isaac Sinclair, Abel brings the world’s cities 100% natural perfume that is modern chic and long-lasting.
"We've made it our mission to prove that natural perfume can be chic, modern and long lasting".
We source ingredients from suppliers who have farmed the land for generations. Other ingredients are the result of the latest natural scientific development. We need both to make the best perfume.
ACCOLADES: “The Abel Vita Odor collection is well on target [to being the world’s best natural perfume] if Green Cedar... is an example.” - UK Financial Times