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Are you ready to embark on an aromatic adventure that will transport you to the most incredible destinations, from exotic far-flung spots to the cozy corners of your hometown? Well, get excited because 2023 is THE year to make your dream trips a reality!

Picture this: you'll be strolling through a breathtaking beach in Tulum, with the salty ocean breeze gently caressing your face and filling your senses with a tropical paradise. Or you may crave the coziness of a mountain cabin retreat, where the fragrance of pine trees and crackling fireplaces embrace you like a warm hug.

No matter where you can physically escape right now, fear not because we've got the perfect olfactory trips that can whisk you away to any destination, anytime you desire. Just a simple whiff, you'll be transported to your happy place! So, get your wanderlust spirit ready because we've curated fragrances that capture these beautiful destinations' moods, vibes, and aesthetics. It's like having a ticket to all these magical places in a single bottle of scent.


MAISON FRANCIS KURKDJIAN
724

NYC, UNITED STATES

Life in New York: the beat of a city that never sleeps, the rhythm of its laundries working at night. From New-York to Tokyo, from Paris to Shanghai, everyone can dissolve into the beat of the city lights, embrace its emotions, absorb its cultural vibrations, feed upon its energy, and feel the thrill of city pulsation at 724 bpm.

 


HOUSE OF BŌ
La Mar

TULUM, MEXICO

A sultry white floral essence with notes of coconut and almond drenched in seawater on a hot skin that will transport you to majestic Tulum, a town on the Caribbean coastline of Mexico’s Yucatán Peninsula. Tulum is known for its beaches and well-preserved ruins of an ancient Mayan port city, the turquoise sea, and the endless beauty of breathtaking cenotes.

 


ANDREA MAACK
Coven

REYKJAVIK, ICELAND

This lush, metallic note seeps into oak-moss and mingles with the verdant greens of galbanum intending to grip you tightly in its spell. Raw with a deep, earthy note that nudges this scent to the top and eventually oozes into oak moss and green grass, the fragrance has a powerful, distinctive and resinous presence.

 


CREED
Silver Mountain Water

GRINDELWALD, SWISS ALPS

The adventurous Silver Mountain Water evokes sparkling streams coursing through the snow-capped Swiss Alps, or more specifically Grindelwald, a village in Switzerland’s Bernese Alps, is a popular gateway for the Jungfrau Region, with skiing in winter and hiking in summer. It's also a base for mountain-climbing ascents up the iconic north face of Eiger Mountain. A bestseller since its launch, this modern scent captures the purity of the mountains-soft, milky-sweet blackcurrants mixed with green tea, the richness of bergamot, and sandalwood. Its opaque white bottle hints at icy snow banks topped with a glistening cap like a glacial silver stream.

 


Olya Bar | Digital Strategy & Communications