A purple heart beats at the center of this smooth, romantic composition. With old school aplomb, Rubini Fundamental contrasts effervescence and solidity, cool powder and vivid juice to create a complete and satisfying scent. Bergamot and tangerine are the first to spill out onto the canvas, brilliant bursts that are quickly followed by the softer citrus of hesperides. Then, a throbbing sweetness surges forth, the scent of ripening Soave grapes sweeps up iris powder, beeswax dust and sunbaked maquis in it’s redolent whirlwind. The base of Fundamental functions as a transparent framework; cedar and sandalwood are the rod from which this rendering of fruit, flowers and wax hang. Vetiver, velvet and leather fuse to frame this image, so that it glows. Irresistibly intimate, Fundamental is an aphrodisiac made up of lush reminiscences.
Product Designer, Francesca Gotti translates Rubini’s brand DNA into iconic architectural packaging. Two solid shells promise to protect and preserve an intimate and personal Italian experience. The shells are a visual embodiment of the layers of memory, playing on the combination of full and dense materials with others more fragile and light. A glimpse through the glass constructs a vision to form a foundation with a free and coherent future. The search for a form, its imperfect materials, the experimental work. All ideal conditions to make a dream come true.