In 1937, the fashion designer Cristobal Balenciaga moved to Paris. In the same year, Jacques Fath presented his first collection to the public and the first “Carré” Hermès was launched. The “Marie -Claire“ women’s magazine is published for the first time. The French actress Arletty and Ginger Rogers became beauty ambassadors. Amelia Earhart flew around the world solo and then mysteriously disappeared over the Pacific Ocean. The Trocadero was built for the Paris universal exposition.
In the same year Paul Vacher launched his first single flower fragrance – Iris. An ode to the delicate and subtle flower, recreated from the original formula in a very elegant manner; an interpretation of the essence of the Art Deco period.
Iris, queen of the powdery notes, is distinguished equally by top notes of green mimosa from the south of France and ambrette seed. Royal lily and rose magically combine with the powdery iris to warm the Atlas cedar and oriental amber.
A fragrance embodying French chic with a natural elegance.