The idea for Blanche is, as the name suggests, built around my perception of the color white. For the first time I actually made a fragrance for and with a specific person in mind. I wanted to capture her innocent and untainted side, with a fragrance almost transparent in nature. Blanche also represents an appreciation for classic beauty. The fragrance is pure and simple in structure but extreme in character.” –Ben Gorham
Utterly pure. Everything in Blanche is clear and ultra defined, an ideal portrait of life on earth in its finest simplicity. Aldehydes soar, fizz and pop at the outset of Blanche, cloud-white fireworks adorning a perfect blue sky. Pink pepper is the tiny stamen of a clover far below, purple-pink and passionate, even in this diminutive form. As pink pepper unleashes its sweet, grassy spice, pink roses burst into bloom nearby, their petals the color of a blush born from pleasure, love.
A floral heart may sound excessive in this preternaturally idyllic context, but in Blanche these blooms introduce diversity and balance: neroli is a piquant burst of sunshine; peony a sharp ray of green, as refreshing as the first grasses of spring; violet is a romantic streak of blue, mirroring the lofty unmarred sky. Bordering this perfect world is an ideal forest, handsome, lean blonde woods, feather-light musk and powdered, verdant sandalwood loosely fencing in the lighthearted, luminous magic that is Blanche. It sings, it flies, it blinds with its beauty! Is it a plane? Is it a bird? No, it’s just Blanche, a superwoman bottled.