Lord George is a wealthy and respected man, the archetypical patriarch. He seems to embody the noblest values of the aristocracy: virtue, respect, loyalty and faithfulness. His fragrance reflects his essence: seemingly traditional, yet with hidden secrets.
The flesh is weak.
Lord George (a boozy fougere ensconced in downy musk) is the embodiment of aristocratic goodness…but is that the same as plain, old fashioned, plebeian goodness? Lord George starts every day with a luxurious wet shave, which he self administers–as handily as he pours out his morning dose of marc. A drinker and a thinker, Lord George hovers before his reflection, slowly stroking the blade up his neck, as he meditates on whether life is really worth living. Sure he’s got his family name to uphold, but is that what makes life worth living? Existentialism is slowly suffused with a bright, cheerful light as the Jermyn Street shaving soap steams up this spacious bathroom: Lord George is transported beyond the golden haze of his tipple into dreams of wet woodland, wild animals and freedom. As the fern-like tendrils of fantasy awaken his lust for life, Lord George begins to emit signs of hopefulness. Tonka bean is the sweet sensation of sunlight on freshly shaved skin; Lord George has thrown his concerns over and ventured outside to embrace the day.