A Hand Numbered Limited Edition
Le Premier Parfum is the first fragrance created by Pauline Rochas and Carole Beaupré. The creative duo founded Coolife in 2000, a photography studio based in Williamsburg, New York, that specializes in shooting luxury products. Pauline is the Granddaughter of Marcel and Hélène Rochas, founders of the iconic French fashion house and perfumery, ROCHAS.
Neither conventionally feminine nor masculine, Le Premier Parfum is a woodsy floral scent that’s distinctive, compelling and seductive. The warm and carnal fragrance is intended to elicit desire in the wearer, and in those he or she encounters, by activating the sacral chakra – the energy located beneath the navel that unlocks sensuality and eros. Le Premier Parfum is not merely a fragrance, but an aphrodisiac: heady notes of ylang-ylang, various species of sandalwood, and other secret ingredients embody an androgynous and polymorphous sensuality, registering desire in the olfactory dimension. Scent – the most unmediated and deeply intimate of human faculties – unites lovers in an irrational and convulsive attraction.
In building the fragrance, renowned perfumer Patricia Choux focused on seven raw materials including sandalwood, patchouli, ylang-ylang and resinous labdanum that are associated with the second chakra, Swadisthana. Like a piece of modern art, Le Premier Parfum’s formula is immaculate and minimal. Instead of creating a conventional fragrance with traditional top, heart, and base notes, Choux, Rochas and Beaupré sought minimalism that leaves room for mystery and interpretation.