Much more than a casual gourmand utterance, MMMM by Juliette Has A Gun is delectable, deceptive and definitively irresistible. Initially this fragrance is so tangy that we swear there must be something throbbing at peak ripeness within the tasty parameters of this fragrant treat. But slowly, as we begin to peel flesh from skins, we discover MMMM to be a magically playful combining of two entities into one. First, we recognize vanilla: a glassy yet amorphous liquid, this substance defies gravity and grip, an alien-like plasma of sweetness that surrounds us with the comforting (if existentialist) assurance of endless space, time, and our own specificity. Orange blossom throbs beneath this unearthly white, a glob of flame colors, melting and morphing, burning through sugared edges as it eats up the sky space around it. Sandalwood is difficult to place, but then we realize it’s the air that keeps orange blossom burning and vanilla floating. Searing, sincere and silent, sandalwood buffers and filters the gap between these two uncompromising elements. An uncontainable great ball of yummy fire, MMMM conveys the capital sense of awe we experience when tasting the sweetest pleasures of the earth, or when gazing beyond the confines of our own, tiny, earthly experience.

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