Ezra Woods and Alia Raza are bringing a youthful, creative edge to fragrance. When they founded Regime des Fleurs in 2014, Woods came from a styling background and Raza from video art. This has led to an aesthetic-driven approach to scent organized by collections: Fait Main started it all by marketing the founders’ handmade, artisan experiments, Personal/Space, launched in 2018 focuses on the body and environment, and Artefacts candle collection is nostalgic for ancient times. The majority of Regime des Fleurs’ fragrances are unisex. This includes their entire Pour Tous collection, a collection of eau de parfums taking inspiration from the sublime drama of the botanical world.