Douglas Little has been obsessed with fragrance for as long as he can remember. In his youth, he frequented an herb shop in North Hollywood, California, filled with hundreds of bizarre, dried herbs, plants, flowers and oils. Combing through the catalogue, familiarizing himself with the store’s contents and researching oddities is how his obsession was cemented: the more Little learned about the art of fragrance, the further down the rabbit hole he went. Little had stumbled on an extraordinary magic of fragrance, its innate ability to transform the mundane into the sublime and transport the mind to exotic destinations. His love bloomed.
Whether working for the Big Sexy Hair Co., or launching his name sake home fragrance/gift company called D.L.& Company, Little always incorporates fragrance into his work. Eventually, born from his desire for all things dark and beautiful, Little left his other work to pursue his installation work and to follow his passion for the world of natural fragrance.
Natural fragrance is a unique, relatively unexplored niche within the fragrance world–outside of spa/aromatherapy products: Little’s interest in natural perfume has very little to do with health benefits and everything to do with the depth and complexity of these organic elements. Natural fragrances are much like wine: one can detect nuances of the plant, the soil and its setting; these fragrances have character that cannot be found or replicated synthetically. Uniquely alive, these fragrances are olfactory fingerprints. The name heretic refers to someone who eschews the masses, preferring their own pathways of thinking.