October 10, 2014 – New York, New York. Helmut Lang reissues its original, iconic scents. Each scent remains true to its original formulation, both in spirit and ingredients. Deeply admired by scent aficionados when released in 2000 and 2002, Helmut Lang’s Eau de Parfum, Eau de Cologne and Cuiron are as innovative and concise as Lang’s design sensibility. Although fragrance is traditionally thought of as a gendered product, Helmut Lang’s approach to fragrance — like his approach to fashion — has always been innovative and provocative. Each Helmut Lang scent can be worn by a man or woman. The fragrance is not about definitions and constraints; it is about individual expression and connection — the evocation of emotion via the most visceral of senses: smell.
Eau de Parfum is sensual and ephemeral. Powder gives way to a deep, musky soul creating a moody, confident, transitory fragrance. Eau de Cologne is seductive and direct. Like the calm of the morning after, EdC is complex, intriguing, familiar. Curion is classic and fresh. The minimalist nuance of fine, worn-in leather is energetically rendered and sensual on the skin.