Named using a combination of the term HAIKU, a traditional form of Japanese poetry, and FLORAISON, the French term for blooms, Floraiku’s philosophy is born–perfume as a poem. Each bottle captures the ceremonial presentation that is so significant in Asian culture. Each of the Japanese-inspired scents comes with a bespoke haiku verse. The brand’s scents are created by award-winning perfumers Alienor Massenet and Sophie Labbe. They’re blended from more than 50 percent natural ingredients. Floraiku founders, John and Clara Molloy, are not novices in the fragrance world. They have brought us beloved fragrances in the past such as Memo Paris and Hermetica. Floraiku is the perfect fusion of European influence and Asian tradition.