Owners and designers Ashley Olsen and Mary-Kate Olsen launched Elizabeth and James in Fall 2007. The lifestyle brand encompasses women’s apparel, jewelry, eyewear, handbags and fragrance. Elizabeth and James gives women the opportunity to define their own style, embodying an effortless approach to dressing with a playful and feminine sensibility. Elizabeth and James is about balance.
Ashley and Mary-Kate wanted the signature fragrance for Elizabeth and James to embody the same sense of duality inherent to their partnership and the brand. The Elizabeth and James Nirvana fragrance collection represents the ultimate state of happiness: an idyllic memory, feeling, moment, or experience.