Packaged in pink and conceived beyond the gender binary, Boy Smells candles and intimate apparel make loving your identity a daily ritual. In 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and real-life partners Matthew Herman and David Kien. Herman and Kien–both fashion veterans who worked in design (Herman) and product development (Kien)–began by making the things they’d want to use on a daily basis, products that were fluid and essential.
Founder-invented scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in a prettier bouquet. Burn up expectations, release clear intentions. Boy Smells candles are all developed and mixed in the founders’ home in Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California.
“We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender. It’s a permission to harness your power from wherever you want it.”
— Matthew Herman, Co-Founder
Boy Smells for everyone.