Swedish cult-favorite brand 19-69 was founded by the Swedish artist and product developer Johan Bergelin. A twenty-four months long creative process with artisans in Scandinavia, France and Italy lead to the launch of the brand, 19-69, in 2017, and launching 2 additional perfumes in 2018 to make a total collection of 7 fragrances. Each scent is inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging. All fragrances are suitable for any gender and allow the individual to explore beauty across borders. In later 2018 scented candles in 5 fragrances was launched.
“The name of the brand 19-69 is a very powerful statement. The year of 1969 represents an era of freedom, tolerance and counterculture. It is also the year I was born and my way of putting my heart on my sleeve and say – This is real. This is who I am. I grew up strongly influenced by the fashion trends that ruled during the 80’s. It was a new era where experimentation ruled. This included men experimenting with looks and images. Gender boundaries were pushed and male rock stars wore make up. I was mesmerized by the possibility of affecting and changing a person’s appearance. Then as now, it was clear to me that beauty is a form of art, and beauty unites people.” –Johan Bergelin