Alternative fragrance power-house Etat Libre d’Orange has partnered with the leading fragrance manufacturer Givaudan and the award-winning creative network Ogilvy to set forth a new relationship between waste and luxury, and a gratitude for our beloved planet thanks to the groundbreaking process of Upcycling.
Upcycling verb To reuse (discarded objects or material) in such a way as to create a product of higher quality or value than the original.“Using upcycling, I AM TRASH has given a beautiful second life to used Roses and Cedarwood that were already distilled for other fragrances and rotten apples that were discarded from the food industry.”
Twisted Lily, located in the Boerum Hill section of Brooklyn is a unique fragrance boutique and apothecary featuring hard to find niche, indie and natural fragrances from all over the world. The boutique located at 360 Atlantic Ave also features modern apothecary products such as skincare, grooming and beauty lines. Twisted Lily is a perfume & beauty lovers paradise.