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Eau De Parfum

Euphorium Brooklyn

Country of Origin: United States

Fragrance Family: Floral

Style: Unisex

Luminescent, green and ripe. Petales is both a nostalgic romp through the richly fruited orientals of yore and an effortless, modern floral. Imagine Alice, all grown up, revisiting Wonderland (the Disney version) of her own volition. Those catty katydids and violent violets are now her friends. Sans pinafore and headband she’s an authoritative, excellent conductor. Fingers aflutter, adult Alice coaxes dew-kissed linden blossoms and hyacinths into action, their pure sopranos focusing the orchestra. Next she beckons those solid mezzos, orchid and lily to add their buttery sweetness. Not to be outshone, rose, violet and and orange blossom chime in, their voices teetering into the altos of rich orris and jasmine. Throughout this floral serenade, black pepper jazz brushes ambergris’ cymbals. Honey oozes between the keys of a piano, pulling those ivories into mellifluous sound. Pink grapefruit trumpets, adding tart sass to this sweet song. Fig is a merry cello, plucked into plummy resonance by energetic elemi. The sound is playful and full-bodied. In the final chorus, Alice can’t help but join in; ‘You can learn a lot of things from the flowers, there’s a wealth of happiness and romance.’ Slip on Petales, and revel in the ‘golden afternoon’.

The Perfumer’s Inspiration:
Because scent has the ability to deeply connect one to specific memory, Etienne set out to create a perfume which would be a distillation of the loves in his life. From the tender age of 14, Etienne began to obsessively record his love affairs. He also associated each figure in his amorous encounters with a specific flower. He maintained this effort throughout his life in an attempt to compose a perfume that would be arrived at by the sum total of love in his life.

Fragrance Notes:

Rose, Lavender, Orchid, Hyacinth, Linden Blossom, Lily, Iris, Orange Blossom, Violet, Orris, Jasmine, Geranium, Palmarosa, Pettigrain sur la Fleurs, Galbanum, Green Stem, Moss, Pink Grapefruit, Fig, Honey, Star Anise, Elemi, Black Pepper, Vetiver, Labdanum, Benzoin, Tolu Balsam, Ambergris, Indole, Tonka Musk

Details Price QTY
SIZE: 30ml

30ml Spray

SIZE: 50ml
Only one
item available

50ml Atomizer Spray

Sample Vial
SIZE: .7ml Sample
SKU: UEUP05528-P. Categories: , , , , .

Product Description

In The Petal Series, Tal Shpantzer both enhances and challenges the traditional relationship, symbolism and depiction of flowers associated with female subjects“. Marilena Hatoupis, writer/curator.

PETALES is a unique collaboration between perfumer Stephen Dirkes from Euphorium Brooklyn and photographer Tal Shpantzer that brings her series of photographic portraits, The Petal Series, to life as a perfume.

After a motorcycle accident when she was a teenager Shpantzer experienced a short period of amnesia but found that her sense of smell had been dramatically enhanced. Shpantzer and Dirkes have interpreted the atmosphere and richness of the portraits as well as the emotional and psychological framework as a scent. As Tal Shpantzer’s partner, Dirkes witnessed The Petal Series evolve and collaborated with Shpantzer to bring the individual notes and accords together as fragrance.

Shpantzer said: ‘Bringing a two-dimensional surface, a photograph, into the world of scent was a challenge. Tailored to the scents I love, PETALES, is deeply connected to my personal history. Years in the making, PÉTALES is a labor of love.’

Dirkes said: ‘I was inspired by the images and the dark, moody, complex world of light, shadow, context and communication they evoke. Tal’s photos created a new way for me to regard and approach the idea of creating a floral perfume. I tried to capture how a series of works can present many individual iterations of an idea to achieve a universal expression through presenting a bouquet of many floral notes to effect an aggregate sense of flower-ness.’

Tal Shpantzer’s interest in photography focuses on exploring moments that are undefined and she is fascinated when a dialogue emerges from what appears to be the simplest of moments as well as from states of uncertainty and transience.

Euphorium Brooklyn perfume house is a world inhabited by fictional perfumers, layers of historical detail and bizarre intent where perfumes are used as a storytelling device. PETALES represents a multi-layered abstraction, in that it was created as an interpretation of Tal’s work through the voice of the character, Etienne Cheveruil, a fictional 19th century perfumer of the Euphorium Brooklyn. Elements of both Tal’s background and aspects of her conceptual intentions were absorbed into Etienne’s story.


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