Inspired by skateboarding in summer, tar, youth, and burning rubber, Gosha Rubchinskiy’s new fragrance is full of nostalgia. Wheels burning on the hot concrete sidewalk. The smells of rubber and tar colliding to create a scent of youth and freedom. Housed in an intensely red box and classic rounded bottle as an homage to historic Russian perfumes. The wooden cap is inspired by the raw materials of skateboards.
Gosha Rubchinskiy is a fashion designer, photographer and ﬁlm maker. Initially taking pictures of his friends and assisting other fashion designers, he decided to create his own brand in order to develop his ideal post-Soviet youngster style. Everything Gosha does is about multimedia. He designs his collections, photographs them, casts models, produces his lookbooks and seasonal fanzines. It’s his way of creating his own world and building his ideology as a whole.
Angelica Root, Buchu, Mandarin Seed, Blue Chamomile, Styrax, Vetiver, Patchouli