For those messy looks with a strong hold. Dapper Dan Matt Clay offers a strong hold with a fantastic matt finish. This clay is soft and easy to apply and washes out first time, every time, guaranteed. You won't find a better Strong hold matt product. Remember… a little goes a long way, but for more hold and grip simply add more product. For a slightly smoother application, apply to damp hair or add a splash of water to the hands, and mix with the clay. Lightly fragranced with vanilla scent. Please note that the colour of this product may vary slightly from batch to batch. This is due to an organic clay ingredient which can vary in colour from time to time as it is sourced naturally, from the ground!