Located in the Greenpoint neighborhood of Brooklyn’s northern most waterfront cradled by both the New Town Creek and East River, Euphorium Brooklyn has long been an oasis of decadence in the midst of an industrial wasteland. From early 18th century settlements and the development of 19th century boat building & chemical industries, the waterfront somehow escaped development. In these “wilds” of North Brooklyn, tremendous stands of milkweed, grasses, and wildflowers flourished and have remained largely intact until the present.
Situated on the migratory path of the Monarch butterfly’s incredible journey from Canada to Mexico and back, the butterflies discovered the rich flora on Greenpoint’s water’s edge for themselves, establishing a marvel of nature with seasonal clouds of butterflies signalling the start of summer in this otherwise grey industrial corner of New York City.
Butterflies are sustained by a wide variety of colourful and fragrant nectar flowers and weeds of all types. Most unique is their relationship to the milkweed plant. Highly toxic to most animals, claiming the lives of horses that forge on milkweed, the butterfly is able to utilize the milkweed’s toxins to protect itself. With an ability to safely ingest the toxins and move them to their exoskeleton, the butterflies themselves become toxic to predators to defend themselves and also lay eggs to become larvae on the milkweed plants to protect the next generation.
BUTTERFLY Eau de Pafum is based on the fragrant plant life that sustains butterflies and their habitat. Although perhaps a peculiar starting point to develop a fragrance palette, butterflies have done a remarkable job of curating a wide range of fragrant floral, mint, grass, & herbaceous notes for a perfumer to work with.
Violet, Lilac, Lavender, Geranium, Marigold, Wild Mint, Laurel, Hyssop, Milkweed, Scarlett Sage, Armoise, Clover, Grasses, Moss, Brook Water