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Coolife

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Coolife

Le Premier Parfum is the first fragrance created by Pauline Rochas and Carole Beaupré. The creative duo founded Coolife in 2000, a photography studio based in Williamsburg, New York, that specializes in shooting luxury products. Pauline is the Granddaughter of Marcel and Hélène Rochas, founders of the iconic French fashion house and perfumery, ROCHAS.